Predictive analytics : the power to predict who will click, buy, lie, or die /
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
c2013.
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| Subjects: |
Table of Contents:
- Liftoff! prediction takes action
- With power comes responsibility: HP, Target and the police deduce your secrets
- The data effect: blogger anxiety and the economy
- The machine that learns: Chase and mortgage risk.