Cases in global marketing strategies /

Main Author: Jeannet, Jean-Pierre.
Other Authors: Hennessey, Hubert D.
Format: Book
Language:English
Published: Boston : Houghton Mifflin, c2005.
Edition:6th ed.
Subjects:
Item Description:"This 2005 casebook update has been designed to accompany Global marketing strategies, sixth edition"--Pref.
Physical Description:1 v. (various pagings) : ill. ; 24 cm.
ISBN:0618310614