Content strategy for the Web /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Berkeley, CA :
New Riders,
c2012.
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| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- Foreword : The rapid rise of content strategy at Facebook and beyond / Sarah Cancilla, Facebook
- Before we begin
- Reality. Now
- Problem
- Solution
- Discovery. Alignment
- Audit
- Analysis
- Strategy. Core
- Content
- People
- Success. Persuasion
- Advocacy
- Hero.