How audiences decide : a cognitive approach to business communication /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2011.
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| Subjects: |
| Physical Description: | xviii, 398 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references (p. [288]-368) and indexes. |
| ISBN: | 9780415878999 (hardback : alk. paper) 0415878993 (hardback : alk. paper) 9780415879002 (pbk. : alk. paper) |