The Facebook guide to small business marketing /

Main Author: Ray, Ramon.
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, c2013.
Subjects:
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040 |a UKM 
050 4 |a HF5415.1265  |b .R39 2013 
082 4 |2 22  |a 658.872 
100 1 4 |a Ray, Ramon. 
245 1 4 |a The Facebook guide to small business marketing /  |c by Ramon Ray. 
246 3 4 |a Small business marketing 
260 3 4 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c c2013. 
300 3 4 |a xxiv, 260 p. :  |b col. ill. ;  |c 23 cm. 
500 3 4 |a "Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover. 
500 3 4 |a Web resources: p. 237-241. 
505 3 4 |a Learning Facebook basics -- Designing a business page -- Drawing more people to your page -- Making money on Facebook -- Creating Facebook events -- Using Facebook to generate local store foot traffic -- Catching media attention using Facebook -- Leveraging Facebook as a platform -- Creating and using Facebook apps -- Learning lessons from real businesses. 
650 3 4 |a Internet marketing 
650 3 4 |a Internet advertising 
650 3 4 |a Small business marketing 
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