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| LEADER |
00991nam a2200241 a 4500 |
| 001 |
557795 |
| 005 |
20171111230022.0 |
| 008 |
080702s2009 sz a b 000 0 eng d |
| 020 |
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|a 9782940373840 (pbk.)
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| 040 |
|
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|a UKM
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| 050 |
1 |
4 |
|a HF5415.32
|b .N64 2009
|
| 100 |
1 |
4 |
|a Noel, Hayden
|
| 245 |
1 |
4 |
|a Consumer behaviour /
|c Hayden Noel.
|
| 246 |
3 |
4 |
|a Consumer behavior.
|
| 260 |
3 |
4 |
|a Lausanne, Switzerland :
|b AVA Academia,
|c c2009.
|
| 300 |
3 |
4 |
|a 175 p. :
|b col. ill ;
|c 23 cm.
|
| 490 |
3 |
4 |
|a Basics marketing ;
|v 01.
|
| 500 |
3 |
4 |
|a Numbering on alternate pages.
|
| 504 |
3 |
4 |
|a Includes bibliographical references (p. [176]).
|
| 505 |
3 |
4 |
|a What is a consumer behavior? -- Ethnic, religious and group influences -- Class, age and gender influences -- Consumer motivation, perception and attitude -- Consumer knowledge and memory -- The consumer as a decision maker.
|
| 650 |
3 |
4 |
|a Consumer behavior
|
| 650 |
3 |
4 |
|a Marketing
|
| 952 |
|
|
|a GrThPMO
|b 59b01a3e6c5ad17d7e5aeb6f
|c 952a
|d 9528
|e HF5415.32.N64 2009
|t 14
|x m
|z Books
|
