Table of Contents: Predictably irrational :

Main Author:	Ariely, Dan
Format:	Book
Language:	English
Published:	New York, NY : Harper, c2009.
Edition:	Rev. and expanded ed.
Subjects:	Decision making Economics > Psychological aspects Consumer behavior

Table of Contents:

Introduction : how an injury led me to irrationality and to the research described here
The truth about relativity : why everything is relative, even when it shouldn't be
The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air
The cost of zero cost : why we often pay too much when we pay nothing
The cost of social norms : why we are happy to do things, but not when we are paid to do them
The influence of arousal : why hot is much hotter than we realize
The problem of procrastination and self-control : why we can't make ourselves do what we want to do
The high price of ownership : why we overvalue what we have
Keeping doors open : why options distract us from our main objective
The effect of expectations : why the mind gets what it expects
The power of price : why a 50-cent aspirin can do what a penny aspirin can't
The context of our character, part I : why we are dishonest, and what we can do about it
The context of our character, part II : why dealing with cash makes us more honest
Beer and free lunches : what is behavioral economics, and where are the free lunches?
Bonus material added for the revised and expanded edition : reflections and anecdotes about some of the chapters
Thoughts about the subprime mortgage crisis and its consequences.