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01221nam a2200241 a 4500 |
| 001 |
556388 |
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20171111230021.0 |
| 008 |
080804s2009 enk b 001 0 eng |
| 020 |
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|a 9781412911498 (pbk.)
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| 040 |
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|a UKM
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| 050 |
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|a HF5415
|b .H17145 2009
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| 082 |
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4 |
|2 22
|a 658.8
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| 100 |
1 |
4 |
|a Hackley, Christopher E.
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| 245 |
1 |
4 |
|a Marketing :
|b a critical introduction /
|c Chris Hackley.
|
| 260 |
1 |
4 |
|a London, England :
|b SAGE,
|c 2009.
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| 300 |
1 |
4 |
|a 186 p. ;
|c 25 cm.
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| 504 |
1 |
4 |
|a Includes bibliographical references (p. [166]-180) and index.
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| 505 |
1 |
4 |
|a 1. Marketing studies : the critical standpoint -- 2. The origins and institutions of Marketing studies -- 3. Marketing studies and managerial ideology -- 4. The Marketing Mix and the challenge of cultural branding -- 5. The strategy discourse and Marketing studies -- 6. Research, theory and resistance in Marketing studies -- 7. The 'real world' of Marketing as literary construction -- 8. Consumer rationality, Critical Theory and ethics : three issues for a critical Marketing studies.
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| 650 |
1 |
4 |
|a Marketing
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| 650 |
1 |
4 |
|a Marketing
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| 650 |
1 |
4 |
|a Marketing
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| 650 |
1 |
4 |
|a Marketing
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| 952 |
|
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|a GrThPMO
|b 59b018d26c5ad17d7e5ae57a
|c 952a
|d 9528
|e HF5415.H17145 2009
|t 7
|x m
|z Books
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