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| LEADER |
01237nam a2200217 a 4500 |
| 001 |
556038 |
| 005 |
20171111230020.0 |
| 008 |
090416s2009 nyu b 001 0 eng |
| 020 |
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|a 9781402762468
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| 040 |
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|a DLC
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| 050 |
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|a HF5387
|b .F564 2009
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| 082 |
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|2 22
|a 658.4/08
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| 100 |
1 |
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|a Firestein, Peter
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| 245 |
1 |
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|a Crisis of character :
|b building corporate reputation in the age of skepticism /
|c Peter Firestein.
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| 260 |
1 |
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|a New York, NY :
|b Sterling,
|c c2009.
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| 300 |
1 |
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|a x, 292 p. ;
|c 24 cm.
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| 504 |
1 |
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|a Includes bibliographical references and index.
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| 505 |
1 |
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|a It's always personal -- The great stealth factor in business -- Structural corruption -- Building reputation across a global company -- Investor relations and the language of value -- Strategy 1: establish core values and reputation will follow -- Strategy 2: see yourself through stakeholders' eyes -- Strategy 3: define your company's landscape -- Strategy 4: build your reputation from the inside out -- Strategy 5: tell your corporate story -- Strategy 6: prepare for crisis -- Strategy 7: the governance imperative.
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| 650 |
1 |
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|a Business ethics
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| 650 |
1 |
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|a Industrial management
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| 952 |
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|a GrThPMO
|b 59b018746c5ad17d7e5ae400
|c 952a
|d 9528
|e HF5387.F564 2009
|t 7
|x m
|z Books
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