The new community rules : marketing on the social web /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Sebastopol, CA :
O'Reilly,
2009.
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| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- An introduction to social media marketing
- Goal setting in a social environment
- Achieving social media mastery: networking and implementing strategy
- Participation is marketing: getting into the game
- Using blogs to communicate, influence, and learn from your constituents
- Microblogging magic: how Twitter can transform your business
- Getting social: Facebook, MySpace, LinkedIn, and other social networks
- Informing your public: the informational social networks
- Leaving your mark: how to rock the social bookmarking space
- Social news brings you page views
- New media tactics: photography, video, and podcasting
- Sealing the deal: putting it all together.