Blogging and other social media : exploiting the technology and protecting the enterprise /
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
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Farnham, England :
Gower,
c2009.
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| Subjects: |
Table of Contents:
- 1. Introduction to blogs
- 2. Creating a blog
- 3. Writing a blog
- 4. Enhancing the blogging experience
- 5. Is blogging worthwhile for a business?
- 6. Introduction to social media
- 7. Professional networks for businesses
- 8. Consumer-oriented media
- 9. Wikis
- 10. Online office applications
- 11. Podcasting and videocasting
- 12. Social bookmarking and the 'online content democracy'
- 13. Forerunners to social media
- 14. Social media aggregators
- 15. Social tools inside the enterprise / Lee Bryant
- 16. Elements of 'Enterprise 2.0' / Lee Bryant
- 17. Social media case studies and conclusions / Lee Bryant
- 18. The law of social media / Mills & Reeve
- 19. Online reputation / Colin Samuels, Alex Newson and Justin Patten.