Techniques of persuasion : from propaganda to brainwashing /

Main Author: Brown, J. A. C. 1911-1964.
Format: Book
Language:English
Published: Baltimore, MD : Penguin Books, 1963.
Subjects:
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040 |a DLC 
050 |a BF637.P4  |b B7 1963 
082 |a 301.152 
100 1 |a Brown, J. A. C.  |d 1911-1964.  |q (James Alexander Campbell), 
245 1 |a Techniques of persuasion :  |b from propaganda to brainwashing /  |c J.A.C. Brown. 
260 1 |a Baltimore, MD :  |b Penguin Books,  |c 1963. 
300 1 |a 325 p. ;  |c 18 cm. 
504 1 |a Includes bibliographical references (p. 319-321) and index. 
505 1 |a 1. Propaganda and communications -- 2. The formation of attitudes -- 3. The changing of attitudes -- 4. Psychological warfare -- 5. Political propaganda -- 6. Propaganda and the mass media -- 7. Advertising and industry -- 8. Scientific mind-changing -- 9. The nature of religious conversion -- 10. Confessions and indoctrination -- 11. Brainwashing -- 12. Conclusions. 
650 1 |a Persuasion (Psychology) 
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