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| LEADER |
01463nam a2200205 a 4500 |
| 001 |
554982 |
| 005 |
20171111230019.0 |
| 008 |
090102s2009 maua b 001 0 eng |
| 020 |
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|a 9781584657682 (cloth : alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HF6105.U5
|b J66 2009
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| 082 |
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|2 22
|a 940.53/1
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| 100 |
1 |
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|a Jones, John Bush
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| 245 |
1 |
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|a All-out for victory! :
|b magazine advertising and the World War II home front /
|c John Bush Jones.
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| 260 |
1 |
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|a Waltham, Mass. :
|b Brandeis University Press,
|c c2009.
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| 300 |
1 |
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|a xi, 314 p. :
|b ill. (some col.) ;
|c 24 cm.
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| 504 |
1 |
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|a Includes bibliographical references (p. [297]-298) and index.
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| 505 |
1 |
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|a "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
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| 650 |
1 |
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|a Advertising, Magazine
|x History
|y 20th century.
|z United States
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| 952 |
|
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|a GrThPMO
|b 59b017576c5ad17d7e5adf8f
|c 952a
|d 9528
|e HF6105.U6J66 2009
|t 7
|x m
|z Books
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