From predators to icons : exposing the myth of the business hero /
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| Format: | Book |
| Language: | English French |
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Ithaca :
ILR Press,
2009.
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Table of Contents:
- The businessman in the scholarly tradition. Interlude: Sam Walton (Wal-Mart) and the Fournier and Defforey families (Carrefour)
- Biographies and numbers to aid understanding. Interlude: Fran ois Pinault (Pinault-Printemps-Redoute) and Vincent Bollor (Bollor Technologie)
- Becoming a businessman. Interlude: Ingvar Kamprad (IKEA) and Jim Clark (Silicon Graphics and Netscape)
- The good deal: key moment in the accumulation of capital. Interlude: Marcel Dassault (Dassault Aviation)
- Charm, promises, and threats: the good deal as a political practice. Interlude: Bernard Arnault (LVMH)
- On the virtue of businessmen. Coda: Claude B b ar (AXA).