Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Hyperion,
c2009.
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| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- An insanely viral scheme
- Viral president
- Tupperware and ponzi schemes
- the original viral models
- The first online viral expansion loop
- The spreadable product as new business paradigm
- The perpetual viral advertisement
- When the audience decides what's good
- Viral video as marketing strategy (Psst. Pass in on ....)
- eBay and the viral growth conundrum
- PayPal : the first stackable network
- Flickr, YouTube, MySpace
- Tweaking the viral coefficient
- Viral clusters
- The search for a new ad unit.