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01439nam a2200217 a 4500 |
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554440 |
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20171111230019.0 |
| 008 |
090808s2010 caua b 001 0 eng |
| 020 |
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|a 9781593271992 (pbk.)
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| 040 |
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|a DLC
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| 050 |
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|a HF5415.1265
|b .B3334 2010
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| 082 |
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|2 22
|a 658.8/72
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| 100 |
1 |
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|a Barefoot, Darren Kyle,
|d 1974-
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| 245 |
1 |
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|a Friends with benefits :
|b a social media marketing handbook /
|c by Darren Barefoot and Julie Lynn Szabo.
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| 260 |
1 |
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|a San Francisco, CA :
|b No Starch Press,
|c c2010.
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| 300 |
1 |
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|a xxvii, 280 p. :
|b ill. ;
|c 23 cm.
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| 504 |
1 |
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|a Includes bibliographical references and index.
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| 505 |
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|a Introduction : a window into the world of social media marketing -- 1. What is social media? -- 2. Get social media ready -- 3. Flagging a ride : finding the right bloggers and communities -- 4. Netiquette : Miss Manners for the Web -- 5. Stick out your thumb : devising your pitch -- 6. Measuring success : how to monitor the Web -- 7. Is social media marketing risky business? -- 8. Damage control in the digital age -- 9. Does MySpace still matter? -- 10. Understanding Facebook -- 11. Video marketing with YouTube and other video sharing sites -- 12. The Twitter revolution -- 13. The power of crowds : understanding and participating in online communities.
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| 650 |
1 |
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|a Internet marketing
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| 700 |
1 |
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|a Szabo, Julie Lynn,
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| 952 |
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|a GrThPMO
|b 59b016f66c5ad17d7e5add4b
|c 952a
|d 9528
|e HF5415.1265.B3334 2010
|t 7
|x m
|z Books
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