Facebook marketing for dummies /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
c2010.
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| Subjects: |
Table of Contents:
- Pt. I. Getting Started on Facebook
- Ch. 1. Introducing Facebook Marketing
- Ch. 2. Joining the Facebook Community
- Ch. 3. Finding Your Way Around
- Pt. II. Putting Facebook to Work
- Ch. 4. Creating a Page for Your Business
- Ch. 5. Developing a Facebook Marketing Plan
- Ch. 6. Promoting Your Page
- Ch. 7. Facing Facebook Groups
- Ch. 8. Hosting Facebook Events
- Pt. III. Strategies for Advertising Success
- Ch. 9. Checking out Advertising Options and Strategies
- Ch. 10. Measuring Advertising Success - One Click at a Time
- Ch. 11. Buying and Selling within the Marketplace
- Pt. IV. Riding the Facebook Viral Wave
- Ch. 12. Dressing Up Your Facebook Page with Applications
- Ch. 13. Hosting Your Own Facebook Contest
- Ch. 14. Surveying the Crowd
- Ch. 15. Reaching out Further with Facebook Connect
- Pt. V. The Part of Tens
- Ch. 16. Ten Reasons Why Your Business Needs a Facebook Page
- Ch. 17. Ten Business Etiquette Tips for Facebook
- Ch. 18. Ten Facebook Blogs for Business
- Ch. 19. Ten (Plus One) Must-Have Facebook Applications for Your Business
- Appendix A. Web Links For Facebook Marketing
- Appendix B. Protecting Your Identity in Facebook.