Understanding digital marketing : marketing strategies for engaging the digital generation /

Main Author: Ryan, Damian
Other Authors: Jones, Calvin.
Format: Book
Language:English
Published: London : Kogan Page, 2009.
Subjects:
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040 |a DLC 
050 |a HF5415.1265  |b .R93 2009 
082 |2 22  |a 658.8/72 
100 1 |a Ryan, Damian 
245 1 |a Understanding digital marketing :  |b marketing strategies for engaging the digital generation /  |c Damian Ryan & Calvin Jones. 
260 1 |a London :  |b Kogan Page,  |c 2009. 
300 1 |a xii, 276 p. :  |b ill. ;  |c 25 cm. 
504 1 |a Includes bibliographical references (p. [269]-271) and index. 
650 1 |a Internet marketing 
650 1 |a Social media 
650 1 |a Strategic planning 
650 1 |a Marketing  |x Management 
700 1 |a Jones, Calvin. 
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