The science and art of branding /

Main Author: Franzen, Giep
Other Authors: Moriarty, Sandra E.
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, c2009.
Subjects:
Physical Description:xii, 575 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references (p. 529-554) and index.
ISBN:9780765617903 (cloth)
0765617900 (cloth)
9780765617910 (pbk.)