Description: Introduction to marketing /

Main Author:	McDaniel, Carl D.
Other Authors:	Hair, Joseph F., Lamb, Charles W.
Format:	Book
Language:	English
Published:	Mason, OH : Thomson/South-Western, c2008.
Edition:	9th ed.
Subjects:	Marketing Marketing > Management

Item Description:	Previous ed.: 2006.
Physical Description:	xxxi, 671 p. : ill. ; 28 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780324544015 (pbk.)