Marketing across cultures /

Main Author: Trompenaars, Alfons
Other Authors: Woolliams, Peter.
Format: Book
Language:English
Published: Chichester, UK : Capstone, 2004.
Subjects:
Physical Description:vi, 353 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 335-340) and index.
ISBN:1841124710 (pbk.)