Brand management : research, theory and practice /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London :
Routledge,
2009.
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| Subjects: |
| Physical Description: | xviii, 267 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780415443265 (hbk.) 0415443261 (hbk.) 9780415443272 (pbk.) 041544327X (pbk.) 9780203996171 (ebook) |