Principles of marketing /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2010.
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| Edition: | 13th ed. |
| Subjects: |
| Physical Description: | 1 v. (various pagings) : ill. (chiefly col.) ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. R1-R26) and indexes. |
| ISBN: | 9780136079415 (casebound : alk. paper) 0136079415 9780137006694 (pbk. : Global ed.) |