Email marketing : an hour a day /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Indianapolis, IN :
Wiley,
c2009.
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| Series: | Sybex serious skills
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| Subjects: |
Table of Contents:
- 1. Understanding email marketing today
- 2. The five critical elements of every email you create
- 3. Getting ready to build your email marketing efforts
- 4. What happens once you send your email
- 5. Eight key drivers of your email campaign
- 6. Preparing your email marketing strategy
- 7. Month 2 : ensuring success as you launch your campaign
- 8. Month 3 : adding bells and whistles
- 9. Getting ready for year 2 and beyond
- Appendix A. Vendor resource list
- Appendix B. Email checklists.