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BrandDigital :
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BrandDigital : simple ways top brands succeed in the digital world /
Main Author:
Adamson, Allen P.
Format:
Book
Language:
English
Published:
New York, NY :
Palgrave Macmillan,
2008.
Edition:
1st ed.
Subjects:
Branding (Marketing)
Brand name products
Internet marketing
Holdings
Description
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Item Description:
Includes index.
Physical Description:
xiv, 274 p. : ill. ; 25 cm.
ISBN:
9780230606043 (hbk.)
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