The Financial Times guide to analysis for managers : effective planning tools and techniques /
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Financial Times Prentice Hall,
c2009.
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| Edition: | [New ed.] |
| Series: | Financial Times guides.
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| Subjects: |
Table of Contents:
- 1. Business management and the role of analysis
- 2. The analysis process
- 3. BCG growth/share portfolio matrix
- 4. Competitor analysis
- 5. Driving forces analysis
- 6. Financial ratio and statement analysis
- 7. Five Forces Industry Analysis
- 8. Issue analysis
- 9. Product life cycle analysis
- 10. Scenario analysis
- 11. Macroenvironmental (STEEP/PEST) analysis
- 12. SWOT analysis
- 13. Value chain analysis
- 14. Win/loss analysis.