Africa rising : how 900 million African consumers offer more than you think /

Main Author: Mahajan, Vijay
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Wharton School Pub., c2009.
Subjects:
Table of Contents:
  • Baking bread in Zimbabwe
  • Africa is richer than you think
  • The power of Africa two
  • Harnessing the Hanouti: opportunities in organizing the market
  • Building Mama Habiba an ice factory: opportunities in infrastructure
  • Running with the cheetah generation: opportunities in Africa's youth market
  • Hello to Nollywood: opportunities in media and entertainment
  • Coming home: opportunities in the African diaspora
  • Conclusion: Ubuntu market.