The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture /

Main Author: Shiffman, Denise
Format: Book
Language:English
Published: Ladera Ranch, CA : Hunt Street Press, c2008.
Edition:1st ed.
Subjects:
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020 |a 9780979802805 (hbk.) 
040 |a QBX 
050 |a HF5415.1265  |b .S55 2007 
082 4 |2 22  |a 658.8/72028546 
100 1 4 |a Shiffman, Denise 
245 1 4 |a The age of engage :  |b reinventing marketing for today's connected, collaborative, and hyperinteractive culture /  |c Denise Shiffman. 
250 1 4 |a 1st ed. 
260 1 4 |a Ladera Ranch, CA :  |b Hunt Street Press,  |c c2008. 
300 1 4 |a xviii, 220 p. ;  |c 23 cm. 
504 1 4 |a Includes bibliographical references and index. 
650 1 4 |a Internet marketing 
650 1 4 |a Marketing  |x Technological innovations. 
650 1 4 |a Interactive marketing 
952 |a GrThPMO  |b 59b0144b6c5ad17d7e5ad27b  |c 952a  |d 9528  |e HF5415.1265.S55 2007  |t 7  |x m  |z Books