Social marketing : influencing behaviors for good /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, CA :
Sage Publications,
c2008.
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xii, 444 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 403-427) and indexes. |
| ISBN: | 9781412956475 (pbk.) |