The stakeholder balance sheet : profiting from really understanding your market /
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, England :
Wiley,
c2008.
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Table of Contents:
- 1. The 9 point plan for sustaining and growing your market profitably
- 2. In the beginning was ... segmentation!
- 3. Delving into the mind of the market : understanding the real stakeholder drivers
- 4. From customer satisfaction and branding to loyalty and attraction
- 5. Decision-making dynamics
- 6. Staff motivation and perceptions
- 7. Who else should be on your radar screen : the role and motivation of other external stakeholders and influencers
- 8. Communicate (and communicate and communicate ... )
- 9. Constant renewal : searching for winning new product or service propositions
- 10. An ongoing process : monitoring your performance
- 11. Conclusion : the 9 point plan revisited.