Handbook of marketing decision models /
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Springer,
c2008.
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| Subjects: |
| Item Description: | "Before setting out to write their chapters for this book, the authors got together in the 'Workshop on Advances in Marketing Decision Models' which was held in May 27th, 2006, in Athens, Greece"--Pref. |
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| Physical Description: | x, 625 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780387782126 (hbk.) |