Do it wrong quickly : how the web changes the old marketing rules /

Main Author: Moran, Mike, 1958-
Format: Book
Language:English
Published: Upper Saddle River, NJ : IBM Press, c2008.
Subjects:
Item Description:Includes index.
Physical Description:xxvii, 377 p. : ill. ; 24 cm.
ISBN:0132255960 (pbk. : alk. paper)