The Routledge companion to nonprofit marketing /

Other Authors: Sargeant, Adrian, Wymer, Walter W.
Format: Book
Language:English
Published: London, England : Routledge, 2008.
Subjects:
Table of Contents:
  • pt. 1. Voluntary sector marketing
  • pt. 2. Fundraising
  • pt. 3. Arts marketing
  • pt. 4. Education marketing
  • pt. 5. Political marketing
  • pt. 6. Social marketing
  • pt. 7. Volunteer recruitment, management and retention
  • pt. 8. Public sector marketing.