Description: Bringing new technology to market /

Main Author:	Allen, Kathleen R.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Prentice Hall, c2003.
Subjects:	High technology > Marketing High technology industries

Physical Description:	xv, 367 p. : ill. ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0130933732