Public opinion polling and politics in Britain /
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| Format: | Book |
| Language: | English |
| Published: |
London, England :
Prentice Hall/Harvester Wheatsheaf,
1995.
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| Series: | Contemporary political studies series
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| Subjects: |
Table of Contents:
- 1. The history of opinion polling in Britain
- 2. The assumptions and theory of public opinion polling
- 3. The methodology of opinion polling
- 4. The use and impact of national opinion polling
- 5. The use and impact of sub- and supra-national opinion polling
- 6. The opinion polls and political issues
- 7. Conclusion
- Appendix I. Glossary of technical terms used in polling
- Appendix II. Sample questions taken from polls
- Appendix III. The polling experience.