Managerial economics /

Main Author: Samuelson, William
Other Authors: Marks, Stephen G.
Format: Book
Language:English
Published: Hoboken, NJ : Wiley, c2006.
Edition:5th ed.
Subjects:
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100 1 |a Samuelson, William 
245 1 |a Managerial economics /  |c William F. Samuelson, Stephen G. Marks. 
250 1 |a 5th ed. 
260 1 |a Hoboken, NJ :  |b Wiley,  |c c2006. 
300 1 |a xx, 891 p. :  |b ill. ;  |c 24 cm. +  |e 1 study guide. 
504 1 |a Includes bibliographical references and index. 
505 1 |a 1. Introduction to economic decision making -- 2. Optimal decisions using marginal analysis -- 3. Demand analysis and optimal pricing -- 4. Estimating demand -- 5. Forecasting -- 6. Production -- 7. Cost analysis -- 8. Decision making under uncertainty -- 9. The value of information -- 10. Perfect competition -- 11. Monopoly -- 12. Oligopoly -- 13. Game theory and competitive strategy -- 14. Regulation, public goods, and benefit-cost analysis -- 15. Asymmetric information and organizational design -- 16. Bargaining and negotiation -- 17. Auctions and competitive bidding -- 18. Linear programming -- 19. Capital budgeting. 
650 1 |a Managerial economics 
650 1 |a Decision making 
700 1 |a Marks, Stephen G.  |q (Stephen Gary) 
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