MBA in a day : what you would learn at top-tier business schools, if you only had the time! /

Main Author: Stralser, Steven, 1945-
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, c2004.
Subjects:
Table of Contents:
  • 1. Human resources
  • 2. Organizational behavior
  • 3. Leadership and team building
  • 4. Ethics
  • 5. Negotiation
  • 6. Accounting and finance
  • 7. International, national, and local economics
  • 8. Marketing, strategy, and competitive analysis
  • 9. Advertising and promotion
  • 10. Communications and presentations
  • 11. Project management
  • 12. Management information systems
  • 13. E-commerce and the use of the world wide web
  • 14. Quality management systems.