How to deal with difficult customers : 10 simple strategies for selling to the stubborn, obnoxious, and belligerent /
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
c2007.
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| Subjects: |
Table of Contents:
- Understand the ten truths about SOBs!
- Toughen up, sharpen up, grow up & go up!
- Don't just be better, be different!
- Take the fight out of the sales process!
- How to face and finesse the SOB "quadruple threat"!
- Shovel the piles while they're small!
- Create a cult!
- Create urgency to buy today!
- Learn to read an SOB's mind
- Be prepared to walk away!.