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01538nam a2200205 a 4500 |
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547441 |
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20171111230012.0 |
| 008 |
050815s2006 njua b 001 0 eng |
| 020 |
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|a 0471729809 (cloth : acid-free paper)
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| 040 |
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|a DLC
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| 050 |
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|a HF5416.5
|b .B344 2006
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| 082 |
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|2 22
|a 658.8/16
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| 100 |
1 |
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|a Baker, Ronald J.
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| 245 |
1 |
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|a Pricing on purpose :
|b creating and capturing value /
|c Ronald J. Baker.
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| 260 |
1 |
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|a Hoboken, N.J. :
|b J. Wiley,
|c c2006.
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| 300 |
1 |
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|a xxvi, 374 p. :
|b ill. ;
|c 24 cm.
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| 504 |
1 |
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|a Includes bibliographical references (p. 343-354) and index.
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| 505 |
1 |
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|a Why is movie theater popcorn so expensive? -- Why are we in business? -- Mind over matter -- The old business equation -- The new business equation -- Ninety-nine-cent pricing, engagement rings, and the assumption of rationality -- The invisible hand : no one person knows how to make a pencil -- A tale of two theories -- Cost-plus pricing's epitaph -- The wrong mistakes -- Price-led costing replaces cost accounting -- What and how people buy -- The value proposition -- The consumer surplus and price discrimination -- Customer segmentation strategies -- Price discrimination in practice -- There is no such thing as a commodity -- Baker's law : bad customers drive out good customers -- Ethics, fairness, and pricing -- Antitrust law -- Who is in charge of value? -- Pricing on purpose : getting paid for the value your company creates.
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| 650 |
1 |
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|a Pricing
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| 952 |
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|a GrThPMO
|b 59b00f8e6c5ad17d7e5abf5b
|c 952a
|d 9528
|e HF5416.5.B344 2006
|t 14
|x m
|z Books
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