Rigorous magic : communication ideas and their application /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chichester, England :
Wiley,
2007.
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| Subjects: |
Table of Contents:
- The heart of the matter
- The evolution of magic
- With an eye on execution
- With an eye on the contextual
- With an eye on strategy
- Beyond strategic vs executional
- Inventing a brand
- Communication combinations
- Knowing your HOCOS
- Generating ideas
- Judging brand ideas : trout or trolley.