|
|
|
|
| LEADER |
01250nam a2200253 a 4500 |
| 001 |
547432 |
| 005 |
20171111230012.0 |
| 008 |
060817s2007 enka b 001 0 eng |
| 020 |
|
|
|a 0470060360 (cloth : alk. paper)
|
| 040 |
|
|
|a DLC
|
| 050 |
|
|
|a HF5415.123
|b .E37 2007
|
| 082 |
|
|
|2 22
|a 658.8/343
|
| 100 |
1 |
|
|a Earls, Mark
|
| 245 |
1 |
|
|a Herd :
|b how to change mass behaviour by harnessing our true nature /
|c Mark Earls.
|
| 246 |
3 |
|
|a How to change mass behaviour by harnessing our true nature
|
| 260 |
3 |
|
|a Chichester, England :
|b John Wiley & Sons,
|c c2007.
|
| 300 |
3 |
|
|a xx, 348 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
3 |
|
|a Includes bibliographical references (p. [331]-339) and index.
|
| 505 |
3 |
|
|a The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .
|
| 650 |
3 |
|
|a Communication in marketing
|
| 650 |
3 |
|
|a Consumer behavior
|
| 650 |
3 |
|
|a Social interaction
|
| 650 |
3 |
|
|a Social influence
|
| 952 |
|
|
|a GrThPMO
|b 59b00f8e6c5ad17d7e5abf50
|c 952a
|d 9528
|e HF5415.123.E37 2007
|t 7
|x m
|z Books
|
