Conversations with marketing masters /
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| Format: | Book |
| Language: | English |
| Published: |
Chichester :
John Wiley,
c2007.
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Table of Contents:
- Philip Kotler : the founding father
- David Aaker : brand equity trailblazer
- Jean-Claude Larreche : marketing strategy master
- Regis Mckenna : the technology visionary
- Don Peppers and Martha Rogers : one-to-one gurus
- John Quelch : global marketing authority
- Al Ries : pioneer of positioning
- Don Schultz : integrated marketing communications innovator
- Patricia Seybold : customer experience expert
- Jack Trout : positioning pioneer
- Lester Wunderman : direct marketing missionary.