Description: Scenarios in marketing :

Other Authors:	Ringland, Gill, Young, Laurie,
Format:	Book
Language:	English
Published:	Chichester, England : Wiley, c2006.
Subjects:	Marketing > Management Strategic planning

Physical Description:	xv, 227 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0470032723 (hbk.)