Managing international business in China /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Cambridge University Press,
2007.
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| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Look before leap
- 3. Manage guanxi strategically
- 4. Select an entry mode
- 5. Form an alliance
- 6. Negotiate with Chinese partner
- 7. Production operations management
- 8. Marketing management
- 9. Human resource management
- 10. The protection of intellectual property rights
- 11. Corporate finance considerations.