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00872nam a2200241 a 4500 |
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20171111230008.0 |
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051129s2007 njua b 001 0 eng |
| 020 |
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|a 0805857176 (alk. paper)
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| 020 |
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|a 0805857184 (alk. paper)
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|a DLC
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|a HF5826.5
|b .K38 2007
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| 082 |
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|2 22
|a 659
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| 100 |
1 |
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|a Katz, Helen E.
|
| 245 |
1 |
4 |
|a The media handbook :
|b a complete guide to advertising media selection, planning, research, and buying /
|c Helen Katz.
|
| 250 |
1 |
4 |
|a 3rd ed.
|
| 260 |
1 |
4 |
|a Mahwah, N.J. :
|b L. Erlbaum Associates,
|c 2007.
|
| 300 |
1 |
4 |
|a xvii, 189 p. :
|b ill. ;
|c 23 cm.
|
| 504 |
1 |
4 |
|a Includes bibliographical references (p. 181-184) and index.
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| 650 |
1 |
4 |
|a Advertising media planning
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| 650 |
1 |
4 |
|a Mass media and business
|
| 650 |
1 |
4 |
|a Marketing channels
|
| 952 |
|
|
|a GrThPMO
|b 59b00c256c5ad17d7e5ab0cd
|c 952a
|d 9528
|e HF5826.5.K38 2007
|t 7
|x m
|z Books
|
