Cover Image

The long tail : why the future of business is selling less of more /

Main Author: Anderson, Chris, 1961-
Format: Book
Language:English
Published: New York : Hyperion, c2006.
Edition:1st ed.
Subjects:
Market segmentation
Internet marketing
Marketing > Technological innovations.
Table of Contents:
  • The long tail
  • The rise and fall of the hit
  • A short history of the long tail
  • The three forces of the long tail
  • The new procedures
  • The new markets
  • The new tastemakers
  • Long tail economics
  • The short head
  • The paradise of choice
  • Niche culture
  • The infinite screen
  • Beyond entertainment
  • Long tail rules
  • Coda: tomorrow's tail.

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