Strategic marketing in library and information science /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Binghamton, NY :
Haworth Information Press,
c2002.
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| Subjects: |
Table of Contents:
- Marketing in library and information science : a selected review of related literature / Irene Owens
- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero
- The importance of marketing in the library and information science curriculum / Glynn Harmon
- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer
- A marketing approach to recruiting librarians / Ronald D. Pollock
- Strategic marketing of electronic resources / Dennis Dillon
- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln
- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill
- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne
- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill
- Marketing in public libraries / Loriene Roy.