Problems in marketing /
Corporate Author: | |
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Other Authors: | , , |
Format: | Book |
Language: | English |
Published: |
New York :
McGraw-Hill,
c1981.
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Edition: | 6th ed. |
Subjects: |
Item Description: | "Case materials of the Harvard Graduate School of Business Administration." |
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Physical Description: | xviii, 810 p. : ill. ; 25 cm. |
Bibliography: | Includes bibliographical references. |
ISBN: | 0070131414 |