Making niche marketing work : how to grow bigger by acting smaller /

Main Author: Linneman, Robert E., 1928-
Other Authors: Stanton, John L.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1991.
Subjects:
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040 |a DLC 
050 |a HF5415.127  |b .L56 1991 
082 |2 20  |a 658.8/02 
100 1 |a Linneman, Robert E.,  |d 1928- 
245 1 |a Making niche marketing work :  |b how to grow bigger by acting smaller /  |c Robert E. Linneman, John L. Stanton, Jr. 
260 1 |a New York :  |b McGraw-Hill,  |c c1991. 
300 1 |a xii, 260 p. :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references (p. 249-255) and index. 
650 1 |a Market segmentation 
700 1 |a Stanton, John L. 
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