Description: Management in marketing channels /

Corporate Author:	Michigan State University. Dept. of Marketing and Transportation Administration.
Other Authors:	Bowersox, Donald J.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, c1980.
Subjects:	Marketing channels > Management. Marketing > Management

Physical Description:	viii, 390 p. : ill. ; 21 cm.
Bibliography:	Includes bibliographical references (p. 369-383) and indexes.
ISBN:	0070067406